We make over 500 000 store visits every year. We thus have a large amount of data at our fingertips, allowing us to analyze the market and improve your sales activities right at your sales location. Thanks to this data, you will always have full control over the results of all of your sales partners and sales teams. You can always compare figures from different retail locations and keep track of your brand’s overall position in the market and market trends. Our job is to use these figures to propose new strategies and optimize your existing ones. In order to streamline our processes, we use our own internal “Perfect Store” system, which utilizes all of your data to generate a clear and concise business report.
Our main INSTORE INSIGHTS activities include
- Shelf & Secondary placement Monitoring
Evaluating the availability and visibility of your primary and secondary placement
- Price & Promo Monitoring
Monitoring regular and promotional prices, evaluating different promotional tools
- Sales Force Monitoring
Evaluating our team of sales representatives in terms of brand distribution and presentation on the sales floor
- Mystery Shopping
Inspecting the quality of services and staff through the eyes of a mystery shopper
Shopper research
We will inspect the quality of your product’s presentation and promotion directly in the store via crowdsourcing – large networks of real consumers. Thanks to their feedback, you will save up to 50% of your time on store visits and can review the results in just a few hours. Crowdsourcing is a quick, easy, accessible and cost-effective way to ensure that your products are being effectively presented at your sales locations.
